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What Are the Key Factors in Packaging Cannabis?

Jan. 23, 2020

Cannabis growers are so proud of their products that many people prefer to package flowers in beautiful, practical and professional finished packages.

As a true Cannabis Concentrate Packaging Manufacturer, we have summarized the following key elements for farmers, distributors and retailers who want to turn elaborate flowers into sophisticated consumer products in today's highly competitive industry:

1. Comply with regulatory requirements

Legalization introduced new security considerations and packaging rules. Complying with state and local regulations is an important design consideration and, more generally, a limitation in branding cannabis flowers.

There are many compliance issues to consider in packaging. Can consumers see flowers through packaging? Can I open the smell inside the store and smell it? It is important to determine local regulatory requirements.

In most legitimate cannabis markets, flowers must be pre-packaged in sealed, child-safe containers to prevent consumers from seeing the appearance and smell of the product. Some pharmacies may smell the sample, while others may not smell at all, but the flower sample on the floor will still dry and quickly lose its appeal. Each area has different ways of adjusting the final flower packaging and the presented retail environment, which influences the packaging decision.

Cannabis Exit Packaging

Cannabis Exit Packaging

2. Satisfy customer preferences

Experienced and discerning marijuana consumers are looking for some important characteristics when shopping. These are basic considerations when considering whether to pack harvested shoots (and how much you spend to display your product). Modern customers are looking for a large, dark appearance, rich colors, and the look of carefully trimmed (machined or manually trimmed) buds. Many also dig into the actual wool of a plant to determine its effectiveness.

If the flowers are good in these areas, it is advisable to show them somehow. Glass Jars looks professional and shows off the taste, but if the country needs you from the customer's point of view, product protection will not work. For cheap flowers, a simple can is enough. Therefore, your main challenge is to find a packaging solution that maintains compliance while maintaining all the highest quality that your buds can offer.

One solution: Use color and other visual elements to convey mood, aroma and taste. In this way, these qualities can continue to shine in a meaningful way, even in a separation bag.

3. Another secret is investing in retailer education so that sales partners can explain the fragrance and effects of flowers directly to their customers. Over time, you can make your customers feel the characteristics of your scent, even if they can't smell the product in the store.

Whichever method you choose, there is a way to brand cannabis flowers, but your imagination remains empty.

Contact an experienced Cannabis Exit Packaging supplier today to find flower packaging solutions for your business.

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